--- title: How to Market Your Learning Program | BenchPrep description: During this Virtual Office Hours session, BenchPrep’s VP of Marketing Amanda Wynne answered questions about how to market your online learning program. image: https://info.benchprep.com/hubfs/amanda-office-hour-banner.png --- [![header-svg](https://info.benchprep.com/hubfs/header-svg.svg "header-svg")](https://www.benchprep.com/) - Solutions - [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) - [Credentialing & Exam Prep](https://www.benchprep.com/credentialing-test-prep) - [Practice Exams](https://www.benchprep.com/practice-tests) - [Software Certification Training](https://www.benchprep.com/software-cert-training) - [Continuing Education](https://www.benchprep.com/continuing-education) - Product - [Product Overview](https://www.benchprep.com/product-overview) - [Learning Technology](https://www.benchprep.com/learning-technology) - [Administrative Tools](https://www.benchprep.com/administrative-tools) - [Reporting & Data](https://www.benchprep.com/reporting-data) - [Content Management](https://www.benchprep.com/content-management) - [Professional Services](https://www.benchprep.com/professional-services) - [Integrations](https://www.benchprep.com/integration) - [Customers](https://www.benchprep.com/customer-stories) - Resources - [Webinars and Events](https://www.benchprep.com/events) - [Featured Resources](https://www.benchprep.com/resources) - [All Digital Resources](https://info.benchprep.com/digital-learning-resources) - [Blog](https://blog.benchprep.com) - Company - [About BenchPrep](https://www.benchprep.com/about-benchprep) - [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) - [Newsroom](https://www.benchprep.com/news-room) - [Contact Us](https://www.benchprep.com/contact-us) - [Request for Proposal](https://www.benchprep.com/request-for-proposal) - [Pricing](https://www.benchprep.com/pricing) [![](https://info.benchprep.com/hubfs/login-icon.svg) Log In](https://benchprep.com/login) [![Request a Demo](https://no-cache.hubspot.com/cta/default/3653985/203374ef-ce38-4361-bf38-4157da2daeac.png)](https://cta-redirect.hubspot.com/cta/redirect/3653985/203374ef-ce38-4361-bf38-4157da2daeac) ![header-svg](https://info.benchprep.com/hubfs/header-svg.svg "header-svg") - Solutions - [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) - [Credentialing & Exam Prep](https://www.benchprep.com/credentialing-test-prep) - [Practice Exams](https://www.benchprep.com/practice-tests) - [Software Certification Training](https://www.benchprep.com/software-cert-training) - [Continuing Education](https://www.benchprep.com/continuing-education) - Product - [Product Overview](https://www.benchprep.com/product-overview) - [Learning Technology](https://www.benchprep.com/learning-technology) - [Administrative Tools](https://www.benchprep.com/administrative-tools) - [Reporting & Data](https://www.benchprep.com/reporting-data) - [Content Management](https://www.benchprep.com/content-management) - [Professional Services](https://www.benchprep.com/professional-services) - [Integrations](https://www.benchprep.com/integration) - [Customers](https://www.benchprep.com/customer-stories) - Resources - [Webinars and Events](https://www.benchprep.com/events) - [Featured Resources](https://www.benchprep.com/resources) - [All Digital Resources](https://info.benchprep.com/digital-learning-resources) - [Blog](https://blog.benchprep.com) - Company - [About BenchPrep](https://www.benchprep.com/about-benchprep) - [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) - [Newsroom](https://www.benchprep.com/news-room) - [Contact Us](https://www.benchprep.com/contact-us) - [Request for Proposal](https://www.benchprep.com/request-for-proposal) - [Pricing](https://www.benchprep.com/pricing) - [Log In](https://benchprep.com/login) - [Get a Demo](https://www.benchprep.com/get-started) ![office-hours-amanda-LP](https://info.benchprep.com/hubfs/office-hours-amanda-LP.png "office-hours-amanda-LP") # Virtual Office Hours: How to Market Your Learning Program with Amanda Wynne \[On-Demand\] Most learning professionals devote the majority of their energy to building out their course content and program strategy, and rightly so. At the same time, it doesn’t matter how excellent your courses are if your messaging doesn’t do a good job attracting learners. In other words, to run an effective learning business, you need to know how to be a marketer. During this Virtual Office Hours session, BenchPrep’s VP of Marketing Amanda Wynne answered questions about driving demand for your learning program -- and tying your efforts back to business results. ## In these office hours, you will learn: ![star\_icon](https://info.benchprep.com/hubfs/Landing%20Page%20Images/Landing%20Page%20Icons/star_icon.svg "star_icon") Best practices to promote your learning program  ![levels\_icon](https://info.benchprep.com/hubfs/Landing%20Page%20Images/Landing%20Page%20Icons/levels_icon.svg "levels_icon") How to get learners engaged in your offerings  ![chart\_icon](https://info.benchprep.com/hubfs/Landing%20Page%20Images/Landing%20Page%20Icons/chart_icon.svg "chart_icon") How to develop an marketing strategy for your learning program Solutions [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) [Credentialing & Test Prep](https://www.benchprep.com/credentialing-test-prep) [Practice Tests](https://www.benchprep.com/practice-tests) [Software Certification Training](https://www.benchprep.com/software-cert-training) [Continuing Education](https://www.benchprep.com/continuing-education) Product [Product Overview](https://www.benchprep.com/product-overview) [Learning Technology](https://www.benchprep.com/learning-technology) [Administrative Tools](https://www.benchprep.com/administrative-tools) [Reporting & Data](https://www.benchprep.com/reporting-data) [Content Management](https://www.benchprep.com/content-management) [Professional Services](https://www.benchprep.com/professional-services) [Integrations](https://www.benchprep.com/integration) Customers [Case Studies](https://www.benchprep.com/customer-stories) Resources [Webinars and Events](https://www.benchprep.com/level-up-your-learning) [Featured Resources](https://www.benchprep.com/resources) [All Digital Resources](https://info.benchprep.com/digital-learning-resources) [Blog](https://blog.benchprep.com/?hs-footer)   Company [About BenchPrep](https://www.benchprep.com/about-benchprep) [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) [Careers](https://boards.greenhouse.io/benchprep?t=cd38cf1f2) [Newsroom](https://www.benchprep.com/news-room) [Request for Proposal](https://www.benchprep.com/request-for-proposal) [Security](https://www.benchprep.com/security)   Contact [Request a Demo](https://info.benchprep.com/getstarted) [Contact Support](https://support.benchprep.com/home/?__hstc=17958374.a75d9870062e94f9552e1afb8330a9c4.1626813175608.1626874651556.1626881013219.3&__hssc=17958374.14.1626881013219&__hsfp=2408313493) [Contact Sales](https://www.benchprep.com/contact-sales) [Admin Support Center](https://support.benchprep.com/home/?__hstc=17958374.a75d9870062e94f9552e1afb8330a9c4.1626813175608.1626874651556.1626881013219.3&__hssc=17958374.14.1626881013219&__hsfp=2408313493) Follow Us [![LinkedIn](https://info.benchprep.com/hubfs/LinkedIn.svg)](https://www.linkedin.com/company/benchprep/)   [![YouTube](https://info.benchprep.com/hubfs/YouTube.svg)](https://www.youtube.com/channel/UCsxEXU812L6ccJCgLh5GtAA)   © Copyright 2025 BenchPrep [Privacy Policy](https://www.benchprep.com/privacy-policy) [Terms and Conditions](https://www.benchprep.com/terms-and-conditions)