Most learning professionals devote the majority of their energy to building out their course content and program strategy, and rightly so. At the same time, it doesn’t matter how excellent your courses are if your messaging doesn’t do a good job attracting learners. In other words, to run an effective learning business, you need to know how to be a marketer.
During this Virtual Office Hours session, BenchPrep’s VP of Marketing Amanda Wynne answered questions about driving demand for your learning program -- and tying your efforts back to business results.
