Today’s members are overwhelmed, distracted, and short on time—making it harder than ever for professional development programs to capture and keep their attention. For many associations, engagement drops after a first credential or course, putting long-term member value, retention, and revenue at risk.

In this webinar, we examine this challenge through the lens of Learning Science. You’ll discover how to design more engaging learning experiences using proven concepts such as the Forgetting Curve, Spaced Repetition, Confidence-Based Learning, and Learning Pathways. The session explores how these principles can be applied across the full learner journey.

When you watch, you’ll gain:

• A clear understanding of how learning science principles improve learner engagement and knowledge retention
• Practical strategies to drive engagement across the lifelong learning journey and increase long-term member value
• Actionable guidance for designing programs that support retention and sustainable revenue growth