--- title: The Strategic Role of Exam Prep in Growth and Differentiation description: Rethink your exam prep strategy. Watch this on-demand webinar to explore learner expectations, competition, and new growth opportunities. image: https://info.benchprep.com/hubfs/Webinars/2026%20Webinars/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation-post-show_linkedin.png --- [![header-svg](https://info.benchprep.com/hubfs/header-svg.svg "header-svg")](https://www.benchprep.com/) - Solutions - [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) - [Credentialing & Exam Prep](https://www.benchprep.com/credentialing-test-prep) - [Practice Exams](https://www.benchprep.com/practice-tests) - [Software Certification Training](https://www.benchprep.com/software-cert-training) - [Continuing Education](https://www.benchprep.com/continuing-education) - Product - [Product Overview](https://www.benchprep.com/product-overview) - [Learning Technology](https://www.benchprep.com/learning-technology) - [Administrative Tools](https://www.benchprep.com/administrative-tools) - [Reporting & Data](https://www.benchprep.com/reporting-data) - [Content Management](https://www.benchprep.com/content-management) - [Professional Services](https://www.benchprep.com/professional-services) - [Integrations](https://www.benchprep.com/integration) - [Customers](https://www.benchprep.com/customer-stories) - Resources - [Webinars and Events](https://www.benchprep.com/events) - [Featured Resources](https://www.benchprep.com/resources) - [All Digital Resources](https://info.benchprep.com/digital-learning-resources) - [Blog](https://blog.benchprep.com) - Company - [About BenchPrep](https://www.benchprep.com/about-benchprep) - [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) - [Newsroom](https://www.benchprep.com/news-room) - [Contact Us](https://www.benchprep.com/contact-us) - [Request for Proposal](https://www.benchprep.com/request-for-proposal) - [Pricing](https://www.benchprep.com/pricing) [![](https://info.benchprep.com/hubfs/login-icon.svg) Log In](https://benchprep.com/login) [![Request a Demo](https://no-cache.hubspot.com/cta/default/3653985/203374ef-ce38-4361-bf38-4157da2daeac.png)](https://cta-redirect.hubspot.com/cta/redirect/3653985/203374ef-ce38-4361-bf38-4157da2daeac) ![header-svg](https://info.benchprep.com/hubfs/header-svg.svg "header-svg") - Solutions - [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) - [Credentialing & Exam Prep](https://www.benchprep.com/credentialing-test-prep) - [Practice Exams](https://www.benchprep.com/practice-tests) - [Software Certification Training](https://www.benchprep.com/software-cert-training) - [Continuing Education](https://www.benchprep.com/continuing-education) - Product - [Product Overview](https://www.benchprep.com/product-overview) - [Learning Technology](https://www.benchprep.com/learning-technology) - [Administrative Tools](https://www.benchprep.com/administrative-tools) - [Reporting & Data](https://www.benchprep.com/reporting-data) - [Content Management](https://www.benchprep.com/content-management) - [Professional Services](https://www.benchprep.com/professional-services) - [Integrations](https://www.benchprep.com/integration) - [Customers](https://www.benchprep.com/customer-stories) - Resources - [Webinars and Events](https://www.benchprep.com/events) - [Featured Resources](https://www.benchprep.com/resources) - [All Digital Resources](https://info.benchprep.com/digital-learning-resources) - [Blog](https://blog.benchprep.com) - Company - [About BenchPrep](https://www.benchprep.com/about-benchprep) - [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) - [Newsroom](https://www.benchprep.com/news-room) - [Contact Us](https://www.benchprep.com/contact-us) - [Request for Proposal](https://www.benchprep.com/request-for-proposal) - [Pricing](https://www.benchprep.com/pricing) - [Log In](https://benchprep.com/login) - [Get a Demo](https://www.benchprep.com/get-started) ![The Strategic Role of Exam Prep in Growth and Differentiation-post-show_landing-page](https://info.benchprep.com/hs-fs/hubfs/Webinars/2026%20Webinars/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation-post-show_landing-page.png?width=500&height=219&name=The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation-post-show_landing-page.png) For some learning businesses, exam prep is a core offering. For others, it’s still an untapped opportunity. Either way, it raises bigger strategic questions around learner needs, portfolio fit, competition, and revenue. During this session, explore how exam prep fits into the learner journey, evolving expectations, and today’s credentialing landscape. You’ll learn how to: - Evaluate the role exam prep can play in your business - Understand shifting learner expectations and alternatives - Apply real-world insights to guide your strategy Featuring Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning, who bring deep expertise in the business of lifelong learning, along with insights from Evan Burton, Head of Growth at BenchPrep, on emerging trends and what leading organizations are doing today. ### Fill out the form below to download a copy of the recording! ![The Strategic Role of Exam Prep in Growth and Differentiation-post-show_landing-page](https://info.benchprep.com/hs-fs/hubfs/Webinars/2026%20Webinars/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation/The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation-post-show_landing-page.png?width=500&height=219&name=The%20Strategic%20Role%20of%20Exam%20Prep%20in%20Growth%20and%20Differentiation-post-show_landing-page.png) For some learning businesses, exam prep is a core offering. For others, it’s still an untapped opportunity. Either way, it raises bigger strategic questions around learner needs, portfolio fit, competition, and revenue. During this session, explore how exam prep fits into the learner journey, evolving expectations, and today’s credentialing landscape. You’ll learn how to: - Evaluate the role exam prep can play in your business - Understand shifting learner expectations and alternatives - Apply real-world insights to guide your strategy Featuring Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning, who bring deep expertise in the business of lifelong learning, along with insights from Evan Burton, Head of Growth at BenchPrep, on emerging trends and what leading organizations are doing today. Solutions [Solutions Overview](https://www.benchprep.com/benchprep-solutions-overview) [Credentialing & Test Prep](https://www.benchprep.com/credentialing-test-prep) [Practice Tests](https://www.benchprep.com/practice-tests) [Software Certification Training](https://www.benchprep.com/software-cert-training) [Continuing Education](https://www.benchprep.com/continuing-education) Product [Product Overview](https://www.benchprep.com/product-overview) [Learning Technology](https://www.benchprep.com/learning-technology) [Administrative Tools](https://www.benchprep.com/administrative-tools) [Reporting & Data](https://www.benchprep.com/reporting-data) [Content Management](https://www.benchprep.com/content-management) [Professional Services](https://www.benchprep.com/professional-services) [Integrations](https://www.benchprep.com/integration) Customers [Case Studies](https://www.benchprep.com/customer-stories) Resources [Webinars and Events](https://www.benchprep.com/level-up-your-learning) [Featured Resources](https://www.benchprep.com/resources) [All Digital Resources](https://info.benchprep.com/digital-learning-resources) [Blog](https://blog.benchprep.com/?hs-footer)   Company [About BenchPrep](https://www.benchprep.com/about-benchprep) [Life at BenchPrep](https://www.benchprep.com/life-at-benchprep) [Careers](https://boards.greenhouse.io/benchprep?t=cd38cf1f2) [Newsroom](https://www.benchprep.com/news-room) [Request for Proposal](https://www.benchprep.com/request-for-proposal) [Security](https://www.benchprep.com/security)   Contact [Request a Demo](https://info.benchprep.com/getstarted) [Contact Support](https://support.benchprep.com/home/?__hstc=17958374.a75d9870062e94f9552e1afb8330a9c4.1626813175608.1626874651556.1626881013219.3&__hssc=17958374.14.1626881013219&__hsfp=2408313493) [Contact Sales](https://www.benchprep.com/contact-sales) [Admin Support Center](https://support.benchprep.com/home/?__hstc=17958374.a75d9870062e94f9552e1afb8330a9c4.1626813175608.1626874651556.1626881013219.3&__hssc=17958374.14.1626881013219&__hsfp=2408313493) Follow Us [![LinkedIn](https://info.benchprep.com/hubfs/LinkedIn.svg)](https://www.linkedin.com/company/benchprep/)   [![YouTube](https://info.benchprep.com/hubfs/YouTube.svg)](https://www.youtube.com/channel/UCsxEXU812L6ccJCgLh5GtAA)   © Copyright 2025 BenchPrep [Privacy Policy](https://www.benchprep.com/privacy-policy) [Terms and Conditions](https://www.benchprep.com/terms-and-conditions)